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Graduate Offers Tips on Marketing a Small Business

Aug 25, 2014

Nyata Spence, a graduate of the business administration-management program at the Louisville Campus, recently returned to American National University as a guest speaker in Theosious Fuqua’s Principles of Marketing classes.

After graduating from the Louisville Campus in 2013, Nyata was hired to work in customer service and dispatch for Overhead Doors of Louisville. She also owns her own business, Believe In This, a marketing and public relations company.

During her presentation, Nyata talked about the challenges of marketing a small business and her use of social media to help spread the word about her clients’ products and services.  She and Theosious also discussed the importance of creating a business plan and a marketing plan to map out the road to success for a small business.  Nyata also said that there are numerous networking opportunities and community resources available to small businesses, and she encouraged the students to take advantage of those.

Business administration-management student James Mentee, a native of Africa, owns a small trucking company in Africa, and he said that he’ll be using some of the marketing techniques that he learned from Nyata to help him expand his business when he returns.  “I learned a lot from her,” James said. “One important thing [that she discussed] is to keep pushing and don’t give up.  If you want to do something, keep it in your mind and keep going after it.”

You can read more about Nyata’s career here: //

Pictured (l) to (r): Instructor Theosious Fuqua and Louisville Campus graduate Nyata Spence are pictured with students Jamar Spencer, Tina Kalkbrenner, James Mentee and Andrea Brown.

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tags: KY-Louisville Business: Business Administration Management - Associate's Degree (MGT)