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Business Students Takes Fellow Students on an Entrepreneurial Journey

Apr 29, 2013

Brian Monroe turned what was to be a basic field trip into an interesting learning experience for his fellow students in the Accounting I class, taught by Aaron Trent, at the Bristol Campus. To see the principles they were learning in class in a real business setting, Brian offered to host the class on a tour of his family-owned business, F&L Limo and Livery. But that is not all; he also drove them in one of his company’s limousines.

During the tour, the class learned about vehicle diversity, everyday business operations, and cost-saving measures the business had implemented. The class also learned the sales and marketing strategy used to promote the business.

Brian worked as an entrepreneur successfully for years but knew that, to take his business to the next level, he needed more. “Hard work got me to a certain level [but] to go beyond that, I needed an education,” he said of his decision to enroll in the business administration-management program. The class schedules worked with his schedule and were structured with courses that were useful to his business.

The field trip gave Mr. Trent’s Accounting I class a rare opportunity to see a thriving business first-hand. Brian and his father weathered the recession to become the most successful limousine service from Roanoke, Virginia to Nashville, Tennessee.

Brian Monroe is pictured in the top photo. In the bottom photo are students in the Accounting I class that participated in the F&L Limo and Livery field trip.

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