MBA Program Uses Class Project to Help Marketing Efforts of Susan G. Komen Race for the Cure
Jun 25, 2012
Students in the MBA program at the Roanoke Valley Campus recently participated in the development of the Susan G. Komen Race for the Cure for the VA Blue Ridge Affiliate. Student Melanie Fleenor was the operations chair for the event and recruited her fellow students in the MBA program to help her. Jaime Rebkovich, instructor of the Business and Society class, agreed to allow the MBA students work this event as a class assignment, applying the principles they were learning in class to their volunteer efforts.
On April 18th, Melissa Woodson, executive director of the VA Blue Ridge Affiliate, visited the class and expressed a need for assistance with expanding their marketing plan, creating a brochure, and gaining visibility and connection in the local community.
The class broke out into three groups to work on different aspects of the project. One group worked on creating a brochure, while another group worked on developing a marketing plan that included ideas on how to increase the foundation’s awareness in the community. Ideas included putting fliers (which the group created) in area businesses and increasing the local affiliate’s presence online via facebook and twitter. Finally, the third group contacted a few local businesses to see if they would be interested in partnering with Komen for fundraising events that would both bring in customers.
Ms. Woodson was very pleased with the support of the MBA students. “I cannot tell you how much having this brochure means to our organization,” she said of the brochure that was created. “The critical thinking skills that went into the layout of this brochure are indeed outstanding,” she says, thanking the MBA students, “I am grateful for your hard work and diligence.”
Pictured are MBA students and representatives from the Susan G. Komen foundations - (Clockwise from bottom left) Shana Roche (student), Joseph Bryant (graduate), Sadie Powell (student), Fawn Reed (student), Elizabeth Woodford and Melissa Woodson of Komen, and Melanie Dornon (student) were part of the Business and Society class which assisted the foundation’s Blue Ridge Affiliate.
Business: Master of Business Administration (MBA)